If you are an employer, you have an employer brand. Whether or
not you intended to build an employer brand is irrelevant because
your current and former employees will always talk about you;
whether in person or via Social Media, and the stories they tell
others about what it’s like to work for you is your employer brand.
If you are not actively working to ensure that those stories are positive, then you are not managing your employer brand. Do you wish
to create an employer brand evokes positive images and feelings in
your employees, candidates, alumni, and other stakeholders? Join
us for Employers Council’s new three webinar series on creating,
utilizing, and maintaining an employer brand.
Defining and Understanding Employer Branding (Apr 9)
What stories do your employees tell about your organization, and
are these stories beneficial to your company’s recruiting and business strategies? Whether intentional or not, every organization has
an employer brand. What your employees say about you directly
affects how your organization is perceived by others; both internally and externally. Your organization’s reputation can help or
hinder efforts to meet its strategic goals – especially when it comes
to recruiting, retaining, and engaging an elite workforce.
This session will introduce and define the concept of employer
branding and help participants gain a solid understanding of how
credible employer branding can benefit an organization.
Planning your Employer Brand (Jul 16)
Now you are familiar with employer branding and understand
the benefits of a positive, credible employer brand. The next step
is to identify your current brand and determine whether or not
it’s working. If it’s not working, you need to create an employer
brand that will work; one that tells the story about working for
you in a way that will give people positive feelings about your
organization. How do you do that?
This session will discuss how to:
- Identify your current employer brand and determine
- Identify gaps—where you are vs. where you want to be
- Specify goals and prioritize
- Design/develop/formalize your EVP
- Execute and market the brand
Nurturing and Living your Employer Brand (Oct 15)
You know how important your employer brand is, and you know
the story you want employees to tell about working for you. Now
you need to nurture/reinforce your employer brand so that it can
flourish. This can only happen when employees are committed to
your employer brand and allow it to guide the decisions they make.
Join us for the final Webinar in this three-part series and discover
how to keep your brand alive. During this session, you will learn
- Integrate your employer brand throughout the employee
- Create systems that support the sustainability of your
- Measure and evaluate the success of your employer
Who Should Attend
This series is designed to educate HR and management staff about
how to leverage employer branding for recruiting, retention, and
engagement of employees. Anyone who is involved in the employment life cycle, or who wants to learn more about employer branding, would benefit from attending this series.