• Business Acumen
Digital marketing includes search engine rankings, blogging, social media, reputation management, content marketing, lead generation, and conversion. If you’re struggling to understand what all the digital marketing activities are and how they work together, this is the class for you. We’ll define the terms, discuss the customer/client buying cycle, and show how these activities fit in that cycle. Consider which activities you want to do in-house and those you want to outsource, and how to hire consultants when needed. Determine what’s needed to implement your strategy, and create action steps to get the job done. This class is designed to give you the big picture and prepare you for the next step: creating a digital marketing strategy that fits your budget and advances your business goals.
- Digital Marketing Channel Overview
- Search Engine Optimization
- Paid Advertising
- Social Media Marketing
- Content Marketing
- Email Marketing
- Developing Your Target Audience
- Campaign Development
Business owners, marketing managers, and employees who are looking to expand their skill set by learning what strategies are working to drive business on and offline
Michael Booker, Prosperity Internet Marketing Inc.