HR Competencies

  • ​Business Acumen
  • Communication
  • Critical Evaluation


Google Analytics is an amazing tool that generates detailed statistics about a website’s traffic and traffic sources, and measures conversions and sales. The data it provides can be overwhelming, but we will cover the basics to make sure you know which statistics you should be keeping track of to measure your sales and marketing dollars. Learn the basics strategies for evaluating ROI (the return on investment) on your digital marketing efforts. Explore ways to measure interactions across your digital channels and analyze traffic.


  • History of Google Analytics
  • Why use Google Analytics
  • Installation
  • Configuring Filters
  • Setup Goals & Site Search
  • Traffic Reports
  • Audience Reports
  • Acquisition Reports
  • Behavior Reports
  • Conversion Reports
  • Determining ROI
  • ROI Tracking Examples

Who Should Attend

Business owners, marketing managers, and employees who are looking to expand their skill set by learning how to determine the success of their online marketing efforts by using Google Analytics


Michael Booker, Prosperity Internet Marketing, LLC.



0.70 Continuing Education Units
Course ID #PDEV128

Class Details

There are no scheduled instances of this class for the remainder of the year. Check out our new course catalog this fall, or click below to explore onsite options.

Don’t have time to come to us? Are you looking to train a group of your employees and have the content tailored to your needs? You need an on-site!

Don't see what you are looking for?

Contact Us