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The Value of Opinion Surveys

With the experience Employers Council has with employee opinion surveys, they have a standard set of multiple choice questions that fit the great majority of what an organization wants to find out. But they were willing and able to revise questions if requested, and the open ended questions were essentially of our own choosing. Employers Council staff listened to our requests, made sure they understood what we were saying, and helped us craft the questions. Having a third-party solicit and compile the results gives employees the confidence to be honest in their responses, along with the assurance that a minimum number of responses were required before results would be reported by demographic. Staff were professional, prompt and courteous throughout the process. As busy as all managers are, having someone with an automated turnkey system handle the process at a reasonable price was important. We plan to continue the surveys and to use Employers Council’s services for them in the coming years. I recommend their process without reservation. - Jim Cassidy, CFO

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